Keyword Rankings Dropping: Top Reasons Google Rankings Suddenly Dropped

by | Aug 17, 2023 | Blog | 0 comments

Are your website rankings dropping for keywords you once ranked highly for? If so, you’re not alone. There are many reasons why your rankings might suddenly fall, and it’s essential to understand the causes so that you can take steps to fix the problem.

In this blog post, I’ll discuss why Google’s rankings suddenly drop. I’ll also provide tips on how to identify the cause of your ranking drops and how to fix the problem.

So, if you’re concerned about your website rankings, read on to learn more!


Why Are My Website Rankings Dropping?

Website rankings can drop for a variety of reasons. Some common causes include changes to your website, updates to the Google algorithm, and shifts in the competitive market. Other factors impacting your rankings include lost links, a decline in content quality, or technical issues with your site.


How to identify the reasons for your ranking drops 

Examine the impacted search queries and pages to identify the reasons for your ranking drops. Check for lost links over the last 90 days using a tool like Majestic, Ahrefs, or CognitiveSEO. Review any recent changes to your website or any updates to the Google algorithm that might have affected your rankings.

  • Use Google Search Console. Google Search Console is a free tool that can help you track your website’s performance in search results. You can use Search Console to see if there have been any recent changes in your rankings and to identify any technical issues that could be affecting your website.
  • Analyze your backlink profile. A backlink is a link from another website to your website. Backlinks are essential for SEO, so if you’re losing backlinks, this could be a reason for your ranking drops. You can use a backlink checker tool to analyze your backlink profile.
  • Compare your website to your competitors. Look at your competitors’ websites and see what they’re doing differently than you. Are they creating more high-quality content? Are they building more backlinks? If so, this could be why they’re ranking higher than you.
  • Get help from an SEO expert. If you need to figure out why your website rankings are dropping, getting help from an SEO expert is a good idea. An SEO expert can help you identify the problem and develop a plan to improve your rankings.


What to do if you don’t know why your rankings are dropping 

Why have my Google rankings dropped

If you need clarification on why your rankings are dropping, don’t panic! You can take several steps to determine the cause of the drop. First, verify that your rankings have dropped by checking several tools such as Google Search Console and Google Analytics. Next, consider if you’ve made any recent changes to your website or if there have been any updates to the Google algorithm that have affected your rankings. 

If you’re still trying to figure out why, there are a few things you can do to troubleshoot the issue.

    • Check your Google Search Console account. The Google Search Console is a free tool that can help you track your website’s performance in Google Search. You can use it to see if any errors or warnings could affect your rankings.
    • Analyze your backlink profile. Backlinks are links from other websites to yours. They’re an important ranking factor, so it’s essential to make sure that you have a good backlink profile. You can use a backlink checker tool to see how many backlinks you have and where they’re coming from.
    • Review your website’s content. Ensure your website’s content is high-quality and relevant to your target keywords. You should also ensure your content is well-written and easy to read.
    • Optimize your website for mobile. More and more people are using their phones to search online. Optimizing it for mobile devices is necessary since more and more people use their phones to search online.    
    • Fix any technical errors. There could be technical errors on your website that are affecting your rankings. You can use a website crawler to find and fix any errors.

If you’ve checked all these things and are still determining why your rankings are dropping, you may need to consult an SEO expert.


How to prevent ranking drops from happening in the future 

To prevent ranking drops from happening in the future:

  • Regularly monitor your website’s performance and analyze the data to identify potential issues or improvement areas.
  • Stay up-to-date on algorithm updates: Google releases blog posts about its algorithm updates, so it’s essential to read these posts so that you know what to expect.
  • Stay compliant with Google’s webmaster guidelines: Make sure your website is compliant with Google’s webmaster guidelines to avoid manual actions.
  • Invest in link monitoring software or programs to actively track lost links and take corrective measures before they affect your rankings. 
  • Build high-quality backlinks: Backlinks are still an important ranking factor, so ensure you build high-quality backlinks from relevant websites.


The Top 5 Reasons for Website Ranking Drops

If you’ve noticed a sudden drop in your website’s ranking on Google, you’re not alone. Many website owners experience fluctuations in their rankings, and there are several reasons why this might happen. We’ll explore the top 5 reasons for website ranking drops and provide tips for addressing these issues.


The impact of poor website content on rankings  

Poor website content can significantly impact a website’s ranking on Google. Suppose your content is low-quality, irrelevant, or outdated. In that case, it can negatively impact your website’s ranking because it fails to provide users with the high-quality, relevant, and helpful information they seek. To avoid this issue, it’s essential to regularly update your website with fresh, high-quality content that meets the needs of your target audience.


How to fix technical errors that are causing ranking drops 

If technical errors are causing a drop in your website’s ranking, there are several steps you can take to fix these issues:

  1. Use tools like Google’s PageSpeed Insights to diagnose problems with your website and fix any issues it identifies.
  2. Check for any broken links or server errors and fix these issues.
  3. Ensure you have set up your robot.txt file correctly and do not contain any mistakes that could prevent search engines from crawling and indexing your website.


The importance of backlinks for rankings  

Backlinks are vital in Google’s ranking algorithm because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website signal to search engines that other websites vouch for your content. If many sites link to the same webpage or website, search engines can infer that the content is worth linking to and, therefore, also worth displaying at the top of its search results. Earning high-quality backlinks can have a positive effect on your website’s ranking.


How to avoid getting penalized by Google 

To avoid getting penalized by Google, it’s crucial to follow their Webmaster Guidelines and avoid using any black hat SEO tactics. 

Concentrate on producing high-quality content, establishing natural backlinks, and avoiding any manipulative or deceptive practices that could appear suspicious. Additionally, it’s essential to keep up-to-date with any changes to Google’s algorithm and make necessary adjustments to your website to ensure you comply with the latest guidelines.


How to Stay Up-To-Date On Google’s Algorithm Changes. 

Staying up-to-date on Google’s algorithm changes can be challenging, but there are several steps you can take to keep informed. One way is to use tools like Google Alerts or third-party SEO tools like SEMrush Sensor to monitor changes in search results and stay ahead of your competition. Additionally, you can follow popular SEO blogs and thought leaders who will likely provide updates on any significant changes. Finally, regularly review Google’s Webmaster Guidelines and make any necessary adjustments to your website to ensure compliance.


How to Fix Your Website Rankings

This section discusses various strategies and techniques for fixing your website rankings. We’ll cover topics such as improving your website content, correcting technical errors on your site, building backlinks, appealing a Google penalty, and tracking your website rankings. Following the tips and advice in this section can improve your search engine rankings and drive more traffic to your site.


How to improve your website content 

  • Write high-quality, informative content that is relevant to your target audience. When writing, it is essential to use clear, concise language, avoid plagiarism, and provide accurate information. These are the key elements of high-quality, informative content relevant to your target audience.
  • Use keywords throughout your content in a natural way. By doing so, you’ll help Google and other search engines find your website when people search for those keywords.
  • Structure your content in a way that is easy to read and navigate. One way to achieve this is by using headings, subheadings, and lists to structure our content in an easy way to read and navigate. By doing so, we can ensure that our readers can follow along and understand the main points of our message.
  • Use images and videos to break up your text and make your content visually appealing.
  • Promote your content on social media and other channels. Promoting your content on social media and other channels will help you get more people to see it and improve your rankings.


How to fix technical errors on your website 

  • Check your website for errors in the code. To check for errors in the code on your website, you can use a website crawler or a developer tool. It’s essential to ensure that everything runs smoothly.
  • Make sure your website is mobile-friendly. Ensuring your website is mobile-friendly is crucial because an increasing number of individuals use their phones to browse the internet for information.
  • Optimize your website for speed. A slow website will rank poorly in search results.
  • Fix any broken links on your website. Improving your website by fixing any broken links will enhance the user experience and increase the likelihood of your website ranking well.
  • Secure your website with an SSL certificate. By securing your website with an SSL certificate, you can protect visitors’ data and make your website more trustworthy.


How to build backlinks to your website 

TBA Google Search Console Links overview

  • Create high-quality content that people will want to link to. Creating high-quality content that people will like to link to is the most crucial factor in building backlinks. Avoid using vague references, and be clear about what you refer to in your writing to ensure your message is easily understood.
  • Guest blog on other websites in your industry. A great way to get backlinks from high-authority websites is to guest blog on other websites in your industry.
  • Participate in online forums and communities. Participating in online forums and communities is a great way to connect with people interested in your industry and get backlinks to your website.
  • Submit your website to directories and search engines. Submitting your website to directories and search engines is a free way to get backlinks to your website.
  • Run a backlink-building campaign. To improve your website’s search rankings, consider running a backlink-building campaign. You can either use a backlink-building service or do it yourself.



How to track your website rankings 

  • There are several tools that you can use to track your website rankings. Some popular tools include Google Search Console, SEMrush, and Ahrefs.
  • Once you have chosen a tool, you must set up your account and add your website. The tool will then start tracking your rankings for your chosen keywords.
  • You can track your rankings over time to see how your website performs. By doing so, you can identify areas to improve your rankings.
  • You can also use the tool to compare your rankings to your competitors, giving you an idea of how you perform relative to other websites in your industry.


Recovering from a Google Penalty

This section will discuss the steps to recover from a Google penalty. A Google penalty can severely setback any website, resulting in a sudden drop in search engine rankings, traffic, and visibility. However, with the right approach, it is possible to recover from a Google penalty and regain your lost rankings and traffic.


How to identify a Google penalty 

A Google penalty can be a severe setback to any website. It can result in a sudden drop in search engine rankings, traffic, and visibility. To identify if your website has been penalized by Google, you can check for the following signs:

  • A sudden decrease in organic search traffic and rankings
  • A reduction in overall website traffic
  • A manual action notification from Google
  • A decrease in website visibility on Google

If you notice any of these signs, it’s essential to take immediate action to identify the cause of the penalty and take steps to recover.


How to appeal a Google penalty 


Google Search Console manual actions arrow

The Google Search Console Manual Actions section provides information about any penalties applied to your site. The arrow points to the section where you can identify the reason for the penalty.


If your website has been penalized by Google, it’s essential to take immediate action to appeal the penalty and recover your lost rankings and traffic. Here are the steps you can follow to appeal a Google penalty:

  1. First, you need to identify the reason for the penalty. Google provides information about penalties in their Search Console.
  2. Once you know the reason for the penalty, you need to fix the issue. The fix may involve removing spammy content, correcting technical errors, or disavowing bad backlinks.
  3. Once you have fixed the issue, you must submit a reconsideration request to Google. You can do this through Search Console.
  4. Google will review your request and may lift the penalty. This process can take a few weeks or even months.


How to prevent getting penalized by Google again 

To prevent getting penalized by Google again, it’s essential to adhere to Google’s quality guidelines and best practices. Here are some tips to help you avoid getting penalized by Google again:

  • Create high-quality content: One of the best ways to avoid getting penalized by Google is to create high-quality content that provides value to your users.
  • Avoid using black hat SEO tactics: Black hat SEO tactics, such as keyword stuffing or cloaking, can result in a Google penalty. Avoiding these tactics and instead building a strong and sustainable SEO strategy is essential.
  • Monitor your backlink profile: Backlinks are essential in determining your website’s search engine rankings. However, having too many low-quality or spammy backlinks can result in a Google penalty. It’s critical to monitor your backlink profile and disavow any bad backlinks.


How to Beat Your Competition in Search Results

This section discusses strategies for beating your competition in search results. We’ll cover topics such as researching your competitors’ keywords, creating better content than your competitors, building more backlinks, staying up-to-date on Google’s algorithm changes, and tracking your competitors’ rankings.

This section aims to give readers actionable tips and advice for improving their search engine rankings and outperforming their competitors. We’ll use examples and case studies to illustrate our points and provide links to additional resources for further reading.


How to research your competitors’ keywords 

You can use tools like Ahrefs’ Site Explorer or Keywords Explorer to research your competitors’ keywords. These tools allow you to see which keywords your competitors rank for and how much traffic they get from them. You can also use Google’s Keyword Planner to see which keywords are prevalent in your industry.


How to create better content than your competitors 

To create better content than your competitors, you must focus on providing your readers value. Specifically, you can achieve this by making informative, engaging, and easy-to-read content. You should also ensure your content is optimized for search engines by including relevant keywords and proper formatting.


How to build more backlinks than your competitors 

Backlinks are an essential factor in search engine rankings. To build more backlinks than your competitors, you can contact other websites in your industry and ask them to link to your content. You can also create high-quality content that other websites want to link to. Another strategy is to use social media to promote your content and encourage others to share it.


How to stay up-to-date on Google’s algorithm changes 

Google’s algorithm constantly changes, so staying up-to-date on the latest changes is essential. You can follow SEO blogs and news websites and attend industry conferences and events. You should also regularly check your website’s search engine rankings and traffic to see if there have been any sudden drops or fluctuations.


How to track your competitors’ rankings 

You can use tools like Ahrefs’ Rank Tracker or SEMrush’s Position Tracking to track your competitors’ rankings. These tools allow you to see how your competitors rank for specific keywords over time. You can also set up alerts to notify you of any changes in their rankings.

Takeaways: How to Identify and Fix the Causes of Keyword Ranking Drops

In this blog post, we discussed why Google rankings can suddenly drop and how to identify and fix the causes. Some common reasons include algorithm changes, technical issues, and penalties for violating Google’s guidelines. To identify and fix the causes of keyword ranking drops, you need to monitor your website’s rankings and traffic regularly, check for any technical issues or penalties, and keep up to date with changes in Google’s algorithm. Site Explorer and Keywords Explorer can also help you identify problems with your website’s backlink profile or content. Addressing these issues and making the necessary changes can improve your website’s rankings and regain lost keyword rankings. Remember always to provide high-quality content and follow best practices for SEO to maintain your rankings in the long term.

Following these tips can fix keyword ranking drops and improve your website’s visibility in search results.


Are you ready to improve your website’s SEO and boost your rankings in Google?

The Branding Agency can help you get the backlinks you need to achieve your SEO goals. Our team of experienced professionals has a proven track record of success in helping businesses of all sizes improve their online visibility.

We offer a variety of SEO services, including:

  • Link building
  • On-page SEO
  • Content marketing
  • Technical SEO
  • Local SEO
  • E-commerce SEO

We can help you develop a custom SEO strategy tailored to your needs and goals. We’ll work with you to identify the best backlink opportunities for your website and use our expertise to get you the desired results.

Contact us today to learn more about how we can help you improve your website’s SEO.


Steve Bouboulis

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Don’t miss out! Have a one-on-one SEO consultation with me, Steve Bouboulis. We’ll analyze your website data and build a customized SEO plan to dominate search results.

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