Search Engine Optimization

Google Best Practices

Partnering with The Branding Agency will boost your search rank and build more revenue.

Have you ever wondered if there’s a secret sauce to boosting your website revenue, ranking higher in Google search, and making more money from your website? 

Turns out there is! The answer is Website monetization.

Website monetization is your best bet for helping to grow your online business, boost your Google search results, and ultimately bring in more money. But, the process can be complex, which is why partnering with a marketing pro like The Branding Agency can help you quickly and effectively update your site to support monetization. 

Learn more about website monetization.


More web traffic means more money for you


We’ve helped numerous clients transition their no-income sites into highly profitable online businesses that are bringing in consistent passive revenue. And I’m here to share some good news: You don’t have to spend much money to see big financial results. You can even leverage a free website as your foundation.

So, how do you start boosting your SEO through website monetization? Check out the following seven tactics to improve both your search rank and revenue.

  1. Build a blog.
    This is truly the best way to leverage the power of content on your website. Organic traffic, or the people that come to your website simply because they found you in a search, is the Holy Grail of online marketing.
    Adding a blog to your website is a great way to help your site rise up the Google Search rankings. And boosting your traffic makes you more attractive to potential businesses you can then partner with for affiliate marketing (another revenue booster).
  2. Use keyword research or a search query response strategy.
    As you expand your website and blog, it’s important to get an idea of how big your niche market is. To outline a solid picture of your competition, search online for topics similar to your business focus. This can help you identify how big the search volume and potential is for your business to grow and find success in today’s market.
    Next, dial down into individual search queries you’ll be targeting with your content. You’ll need to figure out how many people are actually searching for these things, and spend time focusing on content that is going to directly answer their search questions and drive the most traffic to your website.
  3. Aim to land a “position 0” or featured Google snippet.
    The coveted “position 0” is what appears on your first search engine results page (SERP) above the top ranking. This is usually illustrated in an expanded paragraph or “answer target” directly relating to the search query text.
    For example, if you type “what is SEO?” into Google, a featured snippet will likely be an encyclopedic answer to that question, along with a few follow-up questions and answers, much like the following:
    SEO , or “ search engine optimization” is the process of taking steps to help a website or piece of content rank higher on Google.

    • How long does SEO take?
    • What is the most important factor in SEO marketing?
    • How can I learn more about SEO?

    If you’re able to land a featured snippet, your organic standard search rank will also remain on the SERP,  too—so you’ll be listed twice on the first search result page. That’s a big win for your SEO!

  4. Focus on quality content creation.
    Once you’ve identified your content niche and a few key blog topics, you can start crafting content to rank high in SERP.
    The more original and unique-to-your-site blog content you can post each month, the more opportunities you’ll have to elevate the authority of your website and search rankings.

    Google isn’t going to penalize you for blogging too often, but they will penalize or ignore your website if you aren’t creating new,  original content.

  5. Amp-up your domain authority and authenticity.
    Google and other search engines grade your website on its “authority” within a particular industry and assign a rank ranging from 1-100. One of the main components of our Branding Agency strategy is to help you build a site that’s rich in authoritative content—and ranks high for authenticity.
    You may not realize that Google is cracking down harder on link spam, and more people are looking to acquire high-quality backlinks. Strategic journalists partners, seeking expertise to include in their content with sources who have that expertise. A good way to add authentic backlinks to your site strategy is to check out Help a Reporter Out (HARO) and make yourself available as an industry expert. If you’re able to partner with a journalist, you will be named as a source in their article—with a potential link back to your site. This positions you as an industry expert and trusted service provider. And, it drives quality traffic to your website.
    Learn more about HARO.
  6. Consider advanced monetization methods:
    Every website should have a minimum of two forms of monetization. With an ecommerce site you already have one form of monetization: Online sales. A second consideration is to also participate in an affiliate marketing program. And, in partnership with these two methods, you can even add a third and fourth option: Place sponsored ads on your blog posts and sign-up with Ezoic, one of the top-rated platforms available for easy and passive website monetization.
    Try a free Ezoic trial membership.
    Find out more about how working with an SEO team can help boost your site’s rank and revenue!

I hope this helps serve as a good introduction to how The Branding Agency can help you and your site excel.
When you’re ready to get started, be sure to get in touch.
We look forward to working with you!


We use Google Webmaster SEO guidelines


We begin every campaign with keyword research, identifying what search terms are best to use for your audience and business.

Our team will work with you to find that just-right balance of keywords, with careful attention to monthly search volume and rankability. We then use your personalized collection of keywords to build themes for your website’s content—connecting you more closely with customers and prospects

End-User Content

We create powerful content aligned with themes customers, prospects, and bloggers recognize and trust—not only increasing the chance your site will be seen by customers, but boosting the likelihood your content will be linked to and shared further.

Our professional content designers build features, news stories, original and ghost-written articles, Buzz Graphics, and blog posts that inform and educate your customers and potential prospects. 


Content on a website, no matter how magnificent, doesn’t get links by virtue of just being there. “If you build it, they will come” doesn’t necessarily apply to web content—particularly for small business websites. 

Our content team can help: We’ll work with you to create great content that connects with your audience and inspires not just engagement, but link-backs, too.

It is links, more than anything else, that can positively impact your website’s search rankings.


Analysis comes before, during, and after every campaign. Our approach to analysis includes both tracking and tuning. We monitor and track rankings, organic traffic from keywords, and search traffic so we can adjust the plan of action to achieve your goals.


See how your site traffic, rankings, and conversion change over the course of your campaign by accessing your client portal. See how many visitors are coming to your site and picking up the phone to call you or filling out contact forms. Finally you can have a definitive answer on how much ROI your SEO efforts are producing.

Ready to get started ?

Every stellar campaign begins with research. We’ll help you and your business identify the best keywords to connect with your audience—and boost your bottom dollar.

And, good news: Our keyword research, with the right mix of monthly search volume and ranking, comes at no additional cost.

Take advantage of this special offer today!