Search Engine Optimization

Google Best Practices

A comprehensive “How to hire an SEO” guide

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation.

Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development. For example, hosting, redirects, error pages, and use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies

 

When is the best time to hire an SEO? The sooner the better!

A good SEO can help no matter if you’re considering a site redesign, planning to launch a new site, or looking to improve your existing site. Your SEO will also help ensure your site is designed well from the bottom-up, and make sure it is search engine-friendly.

 

We use Google Webmaster SEO guidelines

Research

We begin every campaign with keyword research, identifying what search terms are best to use for your audience and business.

Our team will work with you to find that just-right balance of keywords, with careful attention to monthly search volume and rankability. We then use your personalized collection of keywords to build themes for your website’s content—connecting you more closely with customers and prospects

End-User Content

We create powerful content aligned with themes customers, prospects, and bloggers recognize and trust—not only increasing the chance your site will be seen by customers, but boosting the likelihood your content will be linked to and shared further.

Our professional content designers build features, news stories, original and ghost-written articles, Buzz Graphics, and blog posts that inform and educate your customers and potential prospects. 

Links

Content on a website, no matter how magnificent, doesn’t get links by virtue of just being there. “If you build it, they will come” doesn’t necessarily apply to web content—particularly for small business websites. 

Our content team can help: We’ll work with you to create great content that connects with your audience and inspires not just engagement, but link-backs, too.

It is links, more than anything else, that can positively impact your website’s search rankings.

Analysis

Analysis comes before, during, and after every campaign. Our approach to analysis includes both tracking and tuning. We monitor and track rankings, organic traffic from keywords, and search traffic so we can adjust the plan of action to achieve your goals.

Reporting

See how your site traffic, rankings, and conversion change over the course of your campaign by accessing your client portal. See how many visitors are coming to your site and picking up the phone to call you or filling out contact forms. Finally you can have a definitive answer on how much ROI your SEO efforts are producing.

Ready to get started ?

Every stellar campaign begins with research. We’ll help you and your business identify the best keywords to connect with your audience—and boost your bottom dollar.

And, good news: Our keyword research, with the right mix of monthly search volume and ranking, comes at no additional cost.

Take advantage of this special offer today!