I have dedicated countless hours, resources, and hard work to cultivate The Branding Agency into the thriving enterprise it is today.

Do you recall the early days of the internet back in the 1990s? The experience of browsing through that initial information superhighway was a far cry from the hyper-connected world we navigate today.

But what remains the same is users want fast, accurate information in response to very specific questions.

It’s a rich opportunity for small business owners to tap into. And being a small business owner myself, I know just how hard it is to juggle maintaining an online business while trying to generate leads—and simultaneously stay on top of the seemingly endless Google algorithm shifts and shifting SEO trends.

How info is served on the internet has become increasingly sophisticated. That means business owners like myself need to be carefully aligned with the latest SEO techniques—and be able to regularly produce top-quality content that meets a diverse set of consumer needs.

The process of building up content authority with search engines takes years. And the more content search engines can gather from writers, the more materials they have to better rank your website in search results pages and connect you with customers looking for your product or services.

Content continues to be king in today’s fast-paced, highly competitive online market. It’s a cutthroat business. That’s why many of the featured Google snippets and top-ranking search results you see are from big brands and content farm creators–like Nike, Yahoo, or CNN. These big brands, content syndication engines, and mega-media outlets have the staff and funds to churn out both high-quality editorial and huge quantities of content and marketing to feed search engines’ evolving needs.

Although we may not be able to compete with those big boys of content marketing, we can build a sizable footprint and make an impact in our niche markets. That’s the area where I’ve been focusing my efforts—and I encourage my clients to do the same.

We spend years of our childhood being educated and guided toward our best possible career paths. I’ve always believed that if you enjoy something and can be great at it, you’ll never have to worry about making a living. My passion is to be the best at what I do—and to mentor others to better understand how the internet and search engines work, so they too can reach their fullest potential.