Create Backlinks Step-by-Step: How to Build Quality Backlinks for Free

by | Sep 26, 2023 | Blog | 1 comment

Backlinks are the lifeblood of SEO. They are links from other websites to your own and signal to Google that your site is authoritative and trustworthy. The more high-quality backlinks you have, the higher your site will rank in search results.


But how do you build backlinks for free?

It can be a challenge, but it’s possible. This blog post will share seven step-by-step strategies for building quality backlinks without spending a dime.

Here’s what you’ll learn:

  • How to get PR links by leveraging public relations
  • How to find guest posting opportunities and create quality content for guest blogs
  • How to become a podcast guest and get backlinks from popular shows
  • How to identify and replace broken backlinks on other websites
  • How to boost SEO within your website using internal links
  • How to streamline the linking process using backlink outreach software
  • How to create citations that add value to your website

Facts and statistics:

  • A study by SEMrush found that backlinks rank as the second most critical factor to consider after content.
  • Websites with a more significant number of backlinks typically experience higher organic traffic and conversion rates.
  • A single backlink from a high-authority website can be worth hundreds or even thousands of backlinks from low-quality websites.

How to Create Backlinks to Your Website in 2023 

Creating backlinks to your website is an essential aspect of optimizing your online presence. It helps improve your website’s visibility and ranking on search engine results pages (SERPs). Here are some specific techniques to create quality backlinks for free.



1. PR Links: Leverage Public Relations Articles To Add Backlinks

HARO Home Page Screenshot

Public Relations (PR) is a powerful tool for link-building. By leveraging PR, you can acquire high-quality backlinks from reputable sources. Acquiring these backlinks boosts your SEO and enhances your brand’s credibility and visibility.

Steps to Acquire PR Links

Here are some steps you can follow to acquire PR links:

  1. Sign up for HARO (Help A Reporter Out): HARO is a platform where journalists seek expert insights for their stories. By responding to relevant queries, you can get a chance to be featured in their articles, earning you a backlink.
  2. Explore other platforms: Apart from HARO, other less-known alternatives work similarly. These include [Featured], [Help A B2B Writer], and [Press Plugs]. Sign up on these platforms and respond to queries that align with your expertise.
  3. Leverage your keyword list: Crafting responses that include your keyword list is an effective way to increase your chances of being selected by a journalist and enhance the SEO value of your backlinks.

Remember, the key to successful PR link-building is providing valuable insights and consistently responding to queries.

2. Guest Posting and Blogging: A Win-Win Backlink Strategy

Guest posting is one of the best ways to build high-quality backlinks to your website. When you guest post on a high-authority blog in your niche, you get a link back to your site and expose your brand and content to a new audience.

Guest posting is a win-win situation for the blogger and the guest poster. The blogger gets fresh content for their blog, and the guest poster gets a backlink to their website.

write for us Google Search


How to Find Guest Posting Opportunities

  1. Use Google search. Search for keywords like “guest post guidelines,” “write for us,” or “contribute to our blog.” You can also search for your keyword or industry plus “guest post.”
  2. Competitor Backlinks: Use SEO tools like SEMrush to determine where your competitors get their backlinks. With this information, you can compile a list of potential websites for guest posting.
  3. Use social media. Many bloggers and websites announce guest posting opportunities on social media, such as Twitter and LinkedIn.
  4. Use guest blogging directories. Several directories list websites that accept guest posts. Some popular guides include MyBlogGuest, GuestPostMatch, and NoFollow.
  5. Reach out to your contacts. Do you know any other bloggers or website owners? Reach out to them and ask if they would be interested in accepting your guest post.

Once you’ve found a few guest posting opportunities, pitch your content idea to the host blog. It’s crucial to carefully review their guest posting guidelines and pitch a concept relevant to their audience and high-quality.

If your pitch is accepted, you must write a high-quality article engaging the host blog’s audience. Be sure to include a link to your website in your author bio.


Read this article now to learn the cleverest and most effective ways to get high-quality backlinks in 2023!

Bonus: The article is full of practical tips and advice you can implement immediately. So what are you waiting for? Start reading now!


Creating Quality Content for Guest Blogs

Creating high-quality content relevant to the host blog’s audience is essential when writing guest blog posts. Here are a few tips:

  • Choose a topic that is relevant to the host blog’s niche. You can use the keyword list you provided to brainstorm topic ideas.
  • Write a catchy headline that will grab the reader’s attention.
  • Write well-organized and easy-to-read content.
  • Use images, videos, and other multimedia elements to break up your text and make it more visually appealing.
  • Proofread your article carefully before submitting it.

Remember, the goal is to get a backlink and attract potential customers to your website. So, focus on creating content that is both informative and engaging.


3. Podcast Guesting: A Unique Source to Building Backlinks

Apple Entrepreneurship Podcasts

Podcast guesting is a great way to build backlinks because it lets you get your link on a high-quality website with a relevant audience. When you’re a guest on a podcast, the host will typically include a link to your website in the show notes. Anyone who listens to the podcast and is interested in what you say can easily find your website.



How to Become a Podcast Guest

  1. Find relevant podcasts. The first step is to find podcasts that are relevant to your niche. You can search for relevant keywords on podcast directories like Apple Podcasts and Spotify. Once you’ve found relevant podcasts, listen to a few episodes to get a feel for the host’s style and their guests.
  2. Pitch the podcast host. Once you’ve found a few relevant podcasts, you must pitch yourself to the host. In your pitch, introduce yourself, explain your expertise, and suggest a topic you would like to discuss on the podcast. It would help if you also mentioned that you are happy to provide a link to your website in the show notes.
  3. Be a great guest. If the podcast host agrees to have you on the show, be a great guest. Being prepared, informative, and engaging are all critical factors in making a positive impression on the audience. It would help to mention your website a few times during the interview.
  4. Follow up after the interview. After the interview, follow up with the podcast host and thank them for having you on the show. It would help if you reminded them to include a link to your website in the show notes.



4. Broken Backlinks: How To Turn A Loss into Gain

Broken backlinks are links from other websites to your website that no longer work. Such broken backlinks may occur when you move or delete a page or the other website makes a mistake. Broken backlinks can hurt your website’s SEO and user experience, so it’s crucial to identify and fix them as soon as possible. 

Broken backlinks can be a valuable opportunity to build new backlinks. Once you have identified your broken backlinks, you can contact the other websites and offer to write them a new article or guest blog post to replace the broken link. Such an approach is a fantastic way to obtain high-quality backlinks from relevant websites.

Here are some tips for reaching out to other websites about broken backlinks:

  • Be polite and professional in your email.
  • Explain that you found a broken link on their website and that you would be happy to write them a new article or guest blog post as a replacement.
  • Offer to write about a topic relevant to their website and audience.
  • Proofread your email carefully before sending it.



Identifying and Replacing Broken Backlinks

There are a few ways to find broken backlinks to your website:

  • Use a backlink checker tool. Several backlink checker tools, such as Ahrefs, SEMrush, and Google Search Console, are available. These tools can scan your website for broken backlinks and provide a list of the URLs.
  • Check your Google Analytics data. You can use Google Analytics to identify pages on your website that are receiving a lot of 404 errors. There may be broken backlinks to those pages.
  • Monitor your website traffic. If you notice a sudden drop in traffic to your website, it could be due to broken backlinks. You can use a tool like Google Analytics or SEMrush to track your website traffic and identify sudden changes.


Step 2: Identify the Source of the Broken Backlinks

Once you have a list of broken backlinks, you need to identify the source of the links. This step will enable you to determine how to fix the links and resolve the issue. 

To identify the source of the broken backlinks, you can use a backlink checker tool or manually check the websites linking to your website. If you manually check the websites, look for links that are no longer valid or pointing to the wrong page on your website.


Step 3: Fix the Broken Backlinks

Once you have identified the source of the broken backlinks, you can start fixing them. Here are some ways to fix broken backlinks:

  • Contact the website owner and ask them to fix the link. One of the best ways to fix broken backlinks is to contact the website owner directly and ask them to repair the link. It can be time-consuming but worth it in the long run.
  • Redirect the broken link to a relevant page on your website. If you cannot contact the website owner, redirecting the broken link is an excellent solution for fixing backlinks. You can redirect the link to a relevant page on your website to ensure a smooth user experience.
  • Remove the broken link from your website. If you cannot repair or redirect the broken link to a relevant page, removing it is the best course of action.


Step 4: Monitor Your Broken Backlinks

Ahrefs free backlink checker

Once you have fixed your broken backlinks, monitoring them is crucial to ensure they stay fixed. Use a backlink checker tool to monitor your broken backlinks or manually check the websites linking to your website regularly.

Remember, while broken backlinks can be detrimental to your site’s SEO, they also provide an opportunity for improvement. By identifying and replacing these links, you can turn a potential loss into a significant gain for your website’s visibility and ranking.



5. Internal Links: Boosting SEO Within Your Website


Including internal links is an essential component of an effective SEO plan. Their purpose is to assist search engines in comprehending the organization of your website, distribute page authority throughout your site, and improve the user experience by providing relevant information to your readers. It can significantly enhance your website’s visibility on search engines!

Let’s explore the best practices for internal linking and how to create effective internal link strategies step by step.



Best Practices for Internal Linking

When it comes to incorporating internal links, there are several recommended techniques that you should follow:

1. Link to relevant pages: To help users navigate our website and find the information they seek, we will create internal links that lead to pages relevant to the current page. It will also aid search engines in comprehending its organization and the connections between your pages. 

2. Use descriptive anchor text: The anchor text displayed on the page is what users click to follow an internal link. When choosing anchor text, use descriptive and keyword-rich text. Users and search engines can understand the linked page’s content using clear anchor text. 

3. Link from high-authority pages to low-authority pages: Internal links can help to distribute link authority throughout your website. You can help improve the low-authority pages’ ranking by linking from high-authority pages to low-authority pages.

4. Use various linking types:  Internal links come in various forms, including contextual links, image links, and navigational links. Use different linking types to create a natural and user-friendly linking structure.

5. Avoid broken links: Broken links can frustrate users and harm your SEO. Make sure to check your internal links regularly and fix any broken links.

Here are some additional tips for creating effective internal links:

  • Use long-tail keywords in your anchor text whenever possible.
  • Avoid using generic anchor text like “click here” or “learn more.”
  • Link to deep pages, not just your homepage.
  • Use internal links to promote new and essential content.
  • Use internal links to connect related blog posts and articles.
  • Use image links to add visual interest to your content and other relevant pages.
  • Use navigational links to help users find their way around your website.

Remember, internal linking aims to boost SEO and provide value and a good user experience for your readers. Following these best practices can create an effective internal linking strategy that benefits your users and search engine rankings.



6. Backlink Outreach Using Software: Streamlining the Linking Process


Acquiring quality backlinks can be a challenging and time-consuming task. Several software tools can help you streamline the process and get more backlinks faster. Backlink outreach software can help you automate many of the functions involved in outreach, such as finding potential link-building opportunities, sending personalized emails, and tracking your results.

Choosing the Right Software for Backlink Outreach

Many different backlink outreach software tools are available, so choosing the right one for your needs is essential.

When choosing a backlink outreach software tool, consider the following factors:

  • Features: What features are important to you? Some backlink outreach software tools offer more features, such as automated email outreach, email tracking, and link-building reports.
  • Ease of use: Regarding software ease of use, some tools can be challenging to learn. However, some are much more user-friendly, making the overall experience much smoother and effortless.
  • Price: How much are you willing to spend? Backlink outreach software tools vary widely, from free to several hundred dollars monthly. 

Respona is a backlink outreach software tool that we recommend. It provides various functionalities such as:

  • Automated email outreach: Respona can help you automate sending outreach emails to potential link partners.
  • Email tracking: Respona tracks your outreach emails and sends notifications when you receive replies.
  • Link-building reports: Respona provides you with detailed information on your link-building progress.

Respona is also relatively easy to use. Try Respona for free today using my affiliate link

Using software like Respona for your backlink outreach, you can streamline the linking process and build high-quality backlinks more efficiently.



7. Steps To Add Citations: An Overlooked Backlink Strategy

Citations are mentions of your business on other websites. They can be structured or unstructured. Structured citations consistently include your business name, address, and phone number (NAP). Unstructured citations mention your business name without any specific formatting requirements.

Citations are essential for SEO because they help search engines comprehend the details of your company and its whereabouts. They can also help you improve your local rankings in Google Maps.

One way to create citations is to publish high-quality content on your website. When other websites link to your content, they create citations for your business.

Another way to create citations is to list your business in online directories. There are many different directories available, both general and industry-specific.

Finally, you can create citations by contacting other websites and asking them to mention your business. The process of obtaining these mentions is known as link building. 



How to Create Citations That Add Value


When creating citations, it is crucial to focus on quality over quantity. Ensure your citations are accurate and consistent and appear on high-quality websites relevant to your industry.

Here are some examples of citations that add value to backlinks:

  • A listing in a local directory website, such as Google My Business or Yelp
  • A mention in an article on a reputable industry website
  • A guest blog post on a website with a large and engaged audience
  • A listing on the website of an award or certification that your business has received
  • A link on the website of a partner business

Call to action:

Create a list of websites where you can create citations for your business. Start by listing your business in directories and online listings. You can also contact other companies in your industry to see if they are interested in partnering with you and exchanging links.

By following these tips, you can create citations that can enhance the quality of your backlink profile and boost your search engine ranking.


Steve Bouboulis

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