6 Benefits Of Starting A Blog On Your Business Website

by | Aug 12, 2019 | Blog | 0 comments

Starting a blog for your business might seem like a time-consuming task – and indeed, it can be.

But, as evidenced by the number of companies (likely even many of your competitors) out there who do it, there are a whole host of benefits that come from maintaining a blog on your website.

Plus, a lot has changed on the internet in the last few years. There are now a number of blog writing [HYPERLINK TO BLOG WRITING SERVICES PAGE] services you can use to take the bulk of the work out of the equation for yourself.

There’s really no excuse – especially not when you consider the following six benefits you’ll miss out on by neglecting this major revenue source.

Starting A Blog On Your Company’s Website: 6 Key Benefits

Benefit #1: Establish Your Authority

One of the best ways to convince others that you are indeed an expert in your field is to teach them what you know. Starting a good, informative blog on your company’s website is a surefire method for accomplishing this.

For one, your blog posts will help you establish authority among people you’re connected with via networks like LinkedIn.

But on a much larger scale, engaging, well-researched blog posts can help you establish authority with a potentially endless sea of people searching Google and other web platforms for information.

Your products and services will be a much easier sell to people who see you as an authority figure in your area of expertise.

Benefit #2: Search Engine Optimization

The aforementioned process of getting your website to pop up in search engines is known as search engine optimization (SEO).

Search engines like Google love websites that are constantly creating new and engaging content as this indicates, among other things, a high quality website.

But let’s face it. There are only so many relevant static pages you can create for your website. That’s where a blog comes in.

For any given niche, there’s a near-endless number of evergreen topics you can blog about. Over time, a good blog writing service that operates with SEO in mind can help you build a network of content that supports your website and drastically increases the number of searches your website shows up for.

Benefit #3: Reduce Wasted Time

Inquiries and requests for clarification about your services can present a major opportunity for you to connect with prospective customers and guide them towards closing.

But it can also serve as a major source of lost time, particularly if you get lots of general inquiries that don’t lead to sales.

By starting a blog on your company’s website and updating it with valuable, relevant information regularly, you can answer common questions about your work.

This frees up your sales representatives to deal with getting you actual sales instead of playing teacher with people who are just curious.

Benefit #4: Places Your Finger On The Pulse Of Trends In Your Industry

Blogging about your industry (or even just being somewhat involved while a blog writing company does the bulk of the work) can make you hyper-aware of trends.

Think about it; with a blog, your goal is to create a portfolio of content that’s relevant to people seeking your services. In the process of researching such topics and writing about them, you’ll be able to provide services that match what the market is requesting.

Plus, as your catalogue of blog posts continues to grow, you’ll begin seeing engagement from readers. This can be a valuable source of feedback and provide insights into what people are asking for.

Benefit #5: Brings More High-Quality Traffic To Your Site

Granted you have the right content strategy (or have hired a blog writing service that does), your blog posts will attract significant high-quality traffic to your website.

By “high-quality,” we’re referring to traffic that is looking to buy what you’re selling.

For example, if you’re a real estate agent, a good blog content strategy will attract people who are in the market for a real estate agent.

If you’ve already got a website that converts well, this should lead to a massive increase in conversion volume.

Benefit #6: Gives You Material To Play With In Your Other Marketing Efforts

Not sure what to post on social media? Wish you had some non-sales material to slip into that blank space in your newsletter?

With a well-maintained blog on your company’s website, you never have to worry about coming up short in these situations. You’ll always have fresh content at your fingertips to support your efforts on other platforms.

Looking for a good blog writing team? The Branding Agency has you covered.

Maintaining a blog can take a lot of time and energy. If blogging isn’t your natural forte, those are resources you could be spending doing what you do best while leaving the digital content strategy to web design experts like us.

Click HERE to contact us and learn more about how we can help you achieve the above benefits through a high-quality blog on your company’s website.

Steve Bouboulis

Not seeing the results you want? Get expert advice to boost your online presence.

Don’t miss out! Have a one-on-one SEO consultation with me, Steve Bouboulis. We’ll analyze your website data and build a customized SEO plan to dominate search results.

Steve Bouboulis

Get Expert Advice
Schedule Your Strategy Session Today

Struggling to attract visitors? Get strategies to drive more traffic. See measurable results in increased traffic and conversions.

You might also like

Crafting Content for Local SEO Success

  Key Highlights   Local SEO is key for businesses aiming to stand out in the free, location-specific Google Search and Maps results. Focusing on specific areas like cities or neighborhoods helps draw in folks searching for nearby products, services, or...

Google Local SEO Expert: Online Presence Boost

  Key Highlights Local SEO is key for businesses wanting to be more visible online and show up in local searches. With a Google Business Profile, you can give important info to people who want to visit your shop or use your service. Companies need a strong...

Top Local Business SEO Company Strategies Revealed

  Key Highlights With local SEO services, businesses can increase their online visibility and connect with people in their area. By implementing local SEO strategies, companies can strengthen their online presence, get more people to visit their website, and draw...

7 Benefits of Professional Local SEO Ranking Services

  Key Highlights By using professional local SEO ranking services, your online presence can get a big boost, making it easier for people nearby to find you when they search online. These services use special tactics to help your business increase in searches...

Top 5 Benefits of Hiring a Local SEO Services Provider

  Key Highlights   When you team up with a local SEO services provider, your business shines online and ranks in local search results rankings. With their help, your organic traffic gets a boost. They also use smart geo-targeting strategies to ensure you're...

Would love your thoughts, please comment.x