New Website Project

Website Questionnaire

Help us build something great. The more detail you share, the faster we can scope and begin your project.

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Goals & Audience

Tell us what success looks like and who we’re speaking to

1
What are the top goals for this new site?e.g., increase leads, drive e-commerce sales, improve brand authority
2
Who is your target audience?Demographics, interests, behaviors — age range, location, income level, etc.
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Services & Content

What goes on the site and who’s responsible for it

3
What products or services should be prominently featured?List the key offerings you want front and center
6
Who will provide content, images, and branding assets?Will you supply these, or will you need our team to create them?
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Design & Inspiration

Help us nail the look and feel before we touch a pixel

4
Do you have design styles, competitors, or examples you like?Share links to sites whose look & feel you admire
8
Do you have brand guidelines or approved colors & fonts?Share a link to your brand guide, or describe your visual identity
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Features & Functionality

Must-haves and technical requirements

5
What features and functionality are must-haves?Check all that apply, then add anything else below
Anything else?
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Creative Assets

What you already have ready to go

7
Which assets do you currently have?Check what’s ready, then paste a link to access them
Link to your assets (Google Drive, Dropbox, etc.)
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Timeline & Budget

Help us plan the right scope and schedule

9
Target launch date
10
Budget range
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People & Tracking

Who signs off, and how we’ll measure success

11
Who are the decision-makers and approval points?Name & contact for whoever approves design, content, and launch milestones
12
Do you have Google Analytics or another tracking system set up?If yes, please share access or details
13
What KPIs do you want the new site to track?e.g., traffic, conversion rate, form submissions, bounce rate

💡 Tips for a faster project start

  • The more detail you provide, the faster we can define the scope and get started.
  • If you’re unsure about technical details, just write “Not sure” — we’ll help define it.
  • No assets yet? No problem — let us know and we’ll factor production into the scope.

We’ll review your responses and be in touch within 1–2 business days.

✅ Thank you!

Your questionnaire has been submitted. We’ll review your responses and be in touch within 1–2 business days.

The Branding Agency · Website Project Questionnaire · [email protected]