Starting a blog for your business might seem like a time-consuming task – and indeed, it can be.
But, as evidenced by the number of companies (likely even many of your competitors) out there who do it, there are a whole host of benefits that come from maintaining a blog on your website.
Plus, a lot has changed on the internet in the last few years. There are now a number of blog writing services you can use to take the bulk of the work out of the equation for yourself.
There's really no excuse – especially not when you consider the following six benefits you'll miss out on by neglecting this major revenue source.
Starting A Blog On Your Company's Website: 6 Key Benefits
Benefit #1: Establish Your Authority
One of the best ways to convince others that you are indeed an expert in your field is to teach them what you know. Starting a good, informative blog on your company's website is a surefire method for accomplishing this.
For one, your blog posts will help you establish authority among people you're connected with via networks like LinkedIn.
But on a much larger scale, engaging, well-researched blog posts can help you establish authority with a potentially endless sea of people searching Google and other web platforms for information.
Your products and services will be a much easier sell to people who see you as an authority figure in your area of expertise.
Benefit #2: Search Engine Optimization
The aforementioned process of getting your website to pop up in search engines is known as search engine optimization (SEO).
Search engines like Google love websites that are constantly creating new and engaging content as this indicates, among other things, a high quality website.
But let's face it. There are only so many relevant static pages you can create for your website. That's where a blog comes in.
For any given niche, there's a near-endless number of evergreen topics you can blog about. Over time, a good blog writing service that operates with SEO in mind can help you build a network of content that supports your website and drastically increases the number of searches your website shows up for.
Benefit #3: Reduce Wasted Time
Inquiries and requests for clarification about your services can present a major opportunity for you to connect with prospective customers and guide them towards closing.
But it can also serve as a major source of lost time, particularly if you get lots of general inquiries that don't lead to sales.
By starting a blog on your company's website and updating it with valuable, relevant information regularly, you can answer common questions about your work.
This frees up your sales representatives to deal with getting you actual sales instead of playing teacher with people who are just curious.
Benefit #4: Places Your Finger On The Pulse Of Trends In Your Industry
Blogging about your industry (or even just being somewhat involved while a blog writing company does the bulk of the work) can make you hyper-aware of trends.
Think about it; with a blog, your goal is to create a portfolio of content that's relevant to people seeking your services. In the process of researching such topics and writing about them, you'll be able to provide services that match what the market is requesting.
Plus, as your catalogue of blog posts continues to grow, you'll begin seeing engagement from readers. This can be a valuable source of feedback and provide insights into what people are asking for.
Benefit #5: Brings More High-Quality Traffic To Your Site
Granted you have the right content strategy (or have hired a blog writing service that does), your blog posts will attract significant high-quality traffic to your website.
By "high-quality," we're referring to traffic that is looking to buy what you're selling.
For example, if you're a real estate agent, a good blog content strategy will attract people who are in the market for a real estate agent.
If you've already got a website that converts well, this should lead to a massive increase in conversion volume.
Benefit #6: Gives You Material To Play With In Your Other Marketing Efforts
Not sure what to post on social media? Wish you had some non-sales material to slip into that blank space in your newsletter?
With a well-maintained blog on your company's website, you never have to worry about coming up short in these situations. You'll always have fresh content at your fingertips to support your efforts on other platforms.
Looking for a good blog writing team? The Branding Agency has you covered.
Maintaining a blog can take a lot of time and energy. If blogging isn't your natural forte, those are resources you could be spending doing what you do best while leaving the digital content strategy to web design experts like us.
Click HERE to contact us and learn more about how we can help you achieve the above benefits through a high-quality blog on your company's website.