SEO, or "search engine optimization”, is the process of enhancing your website to catch more organic or unpaid traffic from Google search engine results. Successfully managing this process can be the make-or-break practice for getting your site seen by possible clients. Without good SEO, folks won’t find your site when looking for similar businesses. But, with successful SEO, search engines will find you when scanning the web and serve your site in top search results (a process often referred to as “crawling”).
As a small business owner, it is essential to have a solid web presence. Your digital storefront is your online calling card, and ensuring your site is designed well and optimized for maximum exposure is integral to people finding (and hiring!) you and your services.
What would you give to rank 1st for “near me” searches for your business? How about to see almost a 200% increase in organic traffic?
These are pretty stunning results for a year over year review, and it isn’t unheard of to see major leaps in YOY performance if you take the time and effort to be strategic about your end of year analysis.
With most people getting around in cars, the concept of “foot traffic” seems to be weakening.
Instead, the “near me” search on Google is filling in the gap and driving traffic to local businesses.