Starbucks plans to close an estimated 150 locations by the end of 2019 in “densely penetrated markets”….and that could mean closures in the Charlotte metro area.
Charlotte? Â No more Starbucks?
Well, not quite.
The infamous coffee chain wants to close “underperforming company-operated stores in its most densely penetrated markets” in urban areas.  Starbucks typically closes an average of 50 stores per year. So, 150 closings are triple of a typical year.
Why is a Starbucks closing an expected 150 stores?
It’s all business.
Starbucks wants to optimize its US store portfolio by closing underperforming stores (all company-owned stores) that are located in densely penetrated markets and open new ones in under-penetrated markets — makes total business sense.
But, how will Charlotte be affected if some, or all, of the 150 Starbuck stores are located in Charlotte?
Well, I don’t think it will affect Charlotte at all.
The stores that are in urban areas that have multiple Starbucks shops will be shut down. Â So, even if one store closes, there will be another one nearby.
So, don’t worry…..you will still be able to get your mocha latte, cappuccino, two pump no-water Chia, and other Starbucks fixes in Charlotte.