Starbucks to close 150 stores- how will Charlotte be affected?

By The Branding Agency

Starbucks plans to close an estimated 150 locations by the end of 2019 in “densely penetrated markets”….and that could mean closures in the Charlotte metro area.

Charlotte?  No more Starbucks?

Well, not quite.

The infamous coffee chain wants to close “underperforming company-operated stores in its most densely penetrated markets” in urban areas.  Starbucks typically closes an average of 50 stores per year. So, 150 closings are triple of a typical year.

Why is a Starbucks closing an expected 150 stores?

It’s all business.

Starbucks wants to optimize its US store portfolio by closing underperforming stores (all company-owned stores) that are located in densely penetrated markets and open new ones in under-penetrated markets --- makes total business sense.

But, how will Charlotte be affected if some, or all, of the 150 Starbuck stores are located in Charlotte?

Well, I don’t think it will affect Charlotte at all.

The stores that are in urban areas that have multiple Starbucks shops will be shut down.  So, even if one store closes, there will be another one nearby.

So, don’t worry…..you will still be able to get your mocha latte, cappuccino, two pump no-water Chia, and other Starbucks fixes in Charlotte.