Earlier this summer, Google announced that it will roll out new search updates in 2021. The shift focuses strongly on overall site performance and user page experience, but could cause many websites to lose much of their existing traffic.
To prevent your business from becoming invisible in search, it’s important to understand what ranking factors will be part of the new focus. Making changes now will help you stay ahead of the curve—and the competition.
Page speed, sometimes also referenced as site speed or page load time, refers to how quickly your website content loads for visitors. If pages load correctly and quickly, it means your website visitors can move through your content and services effectively. However, if your page speed lags—visitors and potential customers may get stuck on pages that don’t load. Or worse, not be able to access your site content at all, forcing them to leave your site (meaning no new customers for you!).
With today’s health concerns and economic instability, there are a lot of uncertainties facing consumers and business owners alike. And, despite understandable anxiety in the wake of this “new normal” we’re all adjusting to, there may be a surprising silver lining.