Digital Marketing Basics - Your 4 StepGuide to Online Success

By The Branding Agency

Many small & mid sized companies are often surprised to hear that paying for targeted web traffic is a must-do. But, it is true! Any US metropolitan location it’s essential that you invest in a paid traffic strategy for your online business. Without it, your competition might be leaving you in the dust, when it comes to conversions.

For example, some of the most successful brands—like Amazon and Apple—spend millions of dollars on paid search advertising and targeted website traffic. Putting dollars behind traffic can be the number-one gamechanger between you and your competitors. 

 

But, before you get started, it is important to run a preliminary analysis of your website data. Doing an audit now gives you an invaluable opportunity to see where you started—and track how paid search advertising influences your metrics.

To kick things off, access your Google Analytics account and look at your average daily website visitors over the past year. A starting, profitable baseline for an average online business is somewhere between 50 to 100 website visitors per day. (Depending on your target audience and your business’ location, make sure to omit any visitors from other countries to get a more accurate view).

No matter if you’re hitting 50 visitors per day, or falling a little below that profitability baseline—we can help you gain traction with several fast fixes! Taking action now can help you get positive results soon.

 

Let’s take a look at what you can do to ensure you’re putting money where it will work the hardest for you and your online business.

1.) Make sure your site can support a traffic boost

First thing’s first: Is your existing website up-to-par, and ready to support a traffic boost?

 

Answering this important question can be difficult to tackle on your own. Assessing if your site is working smoothly and efficiently on a surface level, and behind the scenes, is an in-depth process. Hiring an agency to run an audit of your site is a sure-fire way to check the health of your existing website, identify problems, and administer fixes.

 

The Branding Agency likes to use SEMRush, a software service that offers online visibility and marketing analytics software subscriptions. This powerful SEO tool and a browser extension can provide important data about your site (including a close look at your traffic, keyword help, lead generation, and more). 

 

When you enlist our help, we’ll get you onboarded with SEMRush and manage the comprehensive analysis of your site. With SEMRush’s help, we’ll scan for hundreds of both technical and SEO mistakes—and get important online updates live for you, ASAP. 

 

2.) Get local citation services in place

Even if you have a physical storefront or office for your business and an online presence, you still may not be reaching all your potential clients. An important piece that you could be missing is location citation services for your business. 

 

Location services ensure that your business name and address are mentioned online (even if there’s no link to your site in those mentions). Good examples of local citations can be found on chamber of commerce pages, online white pages, and so on. 

 

This type of citation is an important component that search engines like Google and Bing take into consideration when ranking your site against your competitors. Without those citations, your site is missing out on important ranking opportunities. And, if search engines aren’t ranking your business high enough, customers aren’t going to find you online. Which is bad for your business.



3.) Partner with a pro for paid search

If you’ve not done so already, launching a paid search engine advertising or pay-per-click (PPC) ad campaign is a great way to boost your online business.

But, launching a paid search campaign can be a complex endeavor and one that we wouldn’t recommend doing on your own. Instead, working with a credentialed agency (one with good Google relationships). The Branding Agency can help you tackle keyword research, bid on keywords (we usually start with 500-1,000 keywords, and hone down from there), and update your geolocation, too.

 

Running a campaign for three months or so can build a valuable database from which you can map out a solid keyword strategy for your site—and good keyword data can quickly translate into great profits!

 

4.) Optimize your SEO

By partnering a PPC campaign with organic, well-crafted search engine optimization, you can build a double whammy with which to get ahead of your competition. 

 

You have an optimization opportunity to appear in not just one, but multiple Google search results. Once in the paid search section and once in the organic search results.

 

Plus, you can also win a third placement: In the map pack section. And, if you are able to boost your location citations, you’ll have mastered all possible SEO hot spots.

 

That’s a win-win-win that we can help you achieve!

 

Ready to get started?
Contact us HERE to learn more about how we can help you improve your website performance and achieve online success.